Glenmorangie announced as Official Whisky of Formula 1

Glenmorangie has been named as the Official Whisky of Formula 1, with Hollywood icon Harrison Ford helping reveal the partnership ahead of the British Grand Prix this weekend.

The partnership marks the union of two icons, steeped in heritage, dedicated to taking their crafts to new heights and is part of part of the landmark 10-year deal between Formula 1 and LVMH – Glenmorangie’s parent company.

Ford, who plays himself in Glenmorangie’s humorous brand campaign Once Upon a Time in Scotland, marked the partnership in a new short film, and with the same amusing understatement he uses for Glenmorangie’s whisky, blessed the collaboration in a word: “Nice.”

Silverstone, site of the first official Formula 1 Grand Prix in 1950, will host a special Glenmorangie experience showcasing cocktails and the exclusive Eagle Speedster Jaguar E-Type, as used by Ford in the whisky’s brand film.

Emily Prazer, Chief Commercial Officer at Formula 1, said: “As part of our 10-year deal with LVMH, we are delighted to welcome Glenmorangie from the Moët Hennessy Maisons collection as the Official Whisky of Formula 1. We have both been mastering our craft for many years, and we share a commitment to refinement and perfection delivered over time.

“With our mutual respect for tradition, it is absolutely fitting that we are launching our collaboration at the Formula 1 British Grand Prix at Silverstone – the circuit that hosted our first race 75 years ago – and from there around the world for many years to come.”

Caspar MacRae, President and CEO of Glenmorangie, added: “I am thrilled to set in motion Glenmorangie’s landmark partnership with Formula 1 – the pinnacle of motor racing. We share with F1 a great pride in our heritage and an unstoppable desire to reach new heights of excellence.

"We look forward to spectacular performances and imaginative serves and hope our collaboration will inspire and excite racegoers throughout Formula 1’s 75th anniversary year – and beyond.”