New immersive racing experience F1 Box to open in London

Formula 1 is excited to launch F1 Box, a brand-new immersive racing experience from the creators of F1 Arcade which will open at Westfield Stratford City, UK on Friday August 22.

A first of its kind experience, F1 Box will bring fans closer to the thrill and excitement of a Formula 1 Grand Prix through a new innovative format which pits drivers against each other in a head-to-head immersive racing challenge across its 12 Arcade-style F1 racing simulators.

With state-of-the-art, full-motion simulators, 4K screens, impressive audio-visual production and race commentary, this latest high-intensity experience from the creators of F1 Arcade is designed with competition at its core.

Players will get straight to business as they battle their friends, family and other fans in two back-to-back races, tracking their progress via the live leaderboards and with the help of real-time race data.

F1 Box is not about mastering every track or clocking endless laps. It is about fast, competitive gameplay built for today’s social-first crowd. Expect reactive lighting and huge digital screens in an epic space – arrive, race, win, and move on.

It marks the latest experiential offering by Formula 1 to engage with fans away from the track in fun and accessible ways. This follows the rapid rise of F1 Arcade which now boasts five locations across the UK and US, including London, Birmingham, Boston, Washington D.C. and most recently Philadelphia.

Emily Prazer, Chief Commercial Officer at Formula 1, said: “F1 Box is another example of Formula 1 popping up in new and interesting places to engage with its fans.

"The success of F1 Arcade has shown that people crave that burst of adrenaline that comes from going head-to-head against your friends and family. We can’t wait for London to go racing and to see if the fans have what it takes to top the podium.”

Adam Breeden, Founder and CEO of F1 Arcade, added: “F1 Box is the first of its kind; a uniquely immersive experience combining a state-of-the-art audio-visual production that brings the racer right to the track, amplifying the drama of every moment.

"The concept offers significant global growth potential, bringing a small-format, dramatized version of our F1 Arcade racing experience to millions more Formula 1 fans and newcomers worldwide.”

F1 Box opens at Westfield Stratford City from August 22, with slots being made available to book online at www.f1box.com, as well as some walk-ins. Details of additional F1 Box locations will be announced in due course, with plans of global expansion.

Each session lasts approximately 20 minutes including pre-race set-up and commentary – with two 5-minute races per session.